LOGO
The logo for Caji embodies sophistication and balance through its clean, modern sans-serif typography and celestial-inspired design elements. The sun and moon motifs subtly intertwine to symbolize energy and relaxation, aligning with the duality of espresso’s invigorating and comforting qualities. This minimalist yet evocative approach ensures the logo resonates with Caji's target audience, conveying elegance and versatility.
BRAND GUIDELINES
Designing the brand guidelines for Caji involved creating a cohesive visual identity that reflects the brand's modern sophistication and celestial inspiration. The guidelines outline the use of clean sans-serif typography, a refined color palette featuring warm, earthy tones paired with deep, celestial hues, and the thoughtful application of sun-and-moon design elements. These elements come together to ensure consistency across all touchpoints, from packaging to digital platforms, while capturing Caji’s essence as a premium adult espresso beverage.
CAN DESIGN
Designing the can for Caji involved creating packaging that visually embodies the transition from morning to night, mirroring the product's versatility. The design features a striking gradient that flows seamlessly from antique gold, representing the warmth of sunrise, to deep midnight blue, evoking the calm of evening. Paired with minimalist sans-serif typography and subtle sun-and-moon accents, the can's design exudes modern elegance while reinforcing Caji’s identity as a sophisticated espresso beverage for any time of day.
WEBSITE DESIGN
Designing Caji's website centered on a captivating hero image that seamlessly blends a morning-to-night cityscape, symbolizing the beverage's all-day appeal. The can takes center stage, standing boldly against the gradient skyline, drawing immediate attention to the product. The clean, modern layout complements the brand's aesthetic, with intuitive navigation and subtle sun-and-moon motifs tying into Caji's identity. The design ensures a visually engaging user experience while effectively communicating the brand’s story and versatility.
